First, social media is a platform based on Internet technology for generating and exchanging user related information. Therefore, social media analytics is to collect and sort out all kinds of data on the platform through certain technical means, refine and visualize the collected data through quantitative or qualitative analysis methods, so as to form valuable information, such as user behavior, user preference, etc.,which can help us achieve relevant goals, such as precision advertising and commercial promotion.
my insight of social media analytics
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You introduced social media analytics in succinct terms and outlined how it works. As you said, it can help enterprises achieve some goals, I agree with that, but I think it has more applications, such as public opinion control, environmental monitoring and so on.
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I strongly agree with you, and I have updated a new blog about this topic. In the new blog, I also give some specific examples to explain this concept.Thanks for your feedback!
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Social media analytics is oriented for social media, which collected a large amount of information and never stop generating contents from network users, so it can be used to predict the future activity of social media users, which is different from traditional media.
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