Before we understand how social media analytics can be applied to climate change, we should understand two aspects. One is the main causes of climate change，another is the role of social media analytics. After we understand these two points, we can make some targeted suggestions. For the former, it is obvious that climate change mainly comes from the sharp increase of greenhouse gases, including forest fires, forest destruction, burning fossil fuels (such as coal, oil, etc.), agriculture, animal husbandry and so on. For the latter, we know that social media analytics can help us build user models, analyze user emotions, monitor product quality, etc., so when the two are combined, we can draw some targeted application solutions as follows.
Application 1: we know that social media analytics can be used to detect the change of people’s emotions. Because people are willing to express themselves on social media, so by collecting the post, micro blog, twitter and other information about people’s emotions related to forest fire events, we can sort out the public’s emotions, transmit the fluctuation of such negative emotions to relevant departments, and let government agencies formulate more standardized fire early warning mechanism. At the same time, more appropriate environmental protection policies can be designated according to the change of public sentiment. For example, in the past, when implementing policies, the government often considered the impact of the policy on the people, worried that if the policy was too strict, it would arouse people ‘s anger, so many policies could not be implemented well. But if the government knows enough about people’s emotions about events such as climate change, they can adopt the most appropriate program for policy promotion.
Application 2: help enterprises monitor product quality to reduce greenhouse gas emissions. People like to express their views on a product or service on social media and respond to relevant issues when appropriate. Therefore, enterprises can collect and analyze these data, so as to improve the quality of products and reduce the generation of waste. For example, social media has a lot of valuable information about steel, chemical industry and cement quality, which is rarely used by the government or manufacturers. If researchers collect data on social media about product quality problems of this kind of industry and make good use of it, it will be of great help to improve product quality and reduce the emission of waste gas in the production process. In addition, we can also use social media data to find out the situation that some factories exhaust gas secretly and coal is burned in large quantities without environmental protection and cleaning,and then,we can make timely rectification.
Application 3: at present, in some economically developed provinces such as Guangdong and Jiangsu, many cities and even counties have opened meteorological Weibo accounts, and effectively use this platform to release weather forecast, early warning signal, meteorological science popularization, international meteorological conference and other information, and have a certain scale of user groups. Researchers can get information about people’s attention to climate and environment conferences and environmental protection activities in various regions by crawling relevant data. The government in regions with less attention to climate and environment related issues can implement appropriate climate theme publicity and promotion activities to improve people’s awareness of environmental protection such as energy saving and emission reduction.
Application 4:As for environmental protection social media like ant forest, researchers can analyze user behavior and build character portraits, so as to know what kind of activities and what kind of incentive mechanism will help people more actively carry out “online tree planting” and other activities. In this way, more people will be encouraged to participate in “online tree planting” and other environmental protection activities.
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Your blog is very detailed. The four examples you gave are very representative，especially in the case of the ant forest. I am one of the users of ant forest, and I know the software has a large user base. I think if these companies make full use of their users’ social media data, they can find better ways to get people involved in environmental activities.
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Thank you for your reply! Ant forest is really a very good platform. Its user base is very large. It has very good advantages in data analysis and promotion of environmental protection activities. I am also a loyal user of ant forest.
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The thought of the whole article is very clear. I agree with 1,3,4 of your four applications.
On the second point, I have some doubts. I think whether a factory produces waste gas or waste water should not be improved by feedback from social media. On the contrary, I think the role of social media analysis in this should be to obtain advanced technology through social media, so as to improve the status quo.
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How to apply Social Media Analytics to solve climate change? Your article has a good explanation. With Social Media Analytics, analysts can build user models, analyze user emotions and monitor product quality. Your four examples are very general. Application 1 can effectively address the impact on human life, Application 2 is how to effectively reduce pollution in enterprises or factories, and Application 3 is a regional measure. I particularly agree with Application 4, I think that “ant forest” has great potential, because it is different from traditional environmental protection propaganda. In ant forest, users make a “virtual tree” through the contributions of somethings in life, thus realizing plant a real tree in somewhere. This way of bringing real feedback can better motivate people. Only through better analysis of user behavior, the effect of applications such as ant forest can be maximized.
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You blog has discuss many aspects of how SMA can be applied for solving the problem of climate changing. Very delightable! Especially about the case of the Ant forest developed inside the Ali pay, which attracts more people to join the actions for protecting the environment. And there are also other examples of that in other social media platforms.
thank you for sharing your views
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Social media analytics has lots of application on protecting environment. We can use it to realize how the environment of everywhere developed and prepare to protect it.
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Thank you for your reply! Social media analytics plays an important role in protecting the environment. I agree with you that it is a very effective way to understand the environment of a place more comprehensively through social media analysis before protecting this environment.
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Your article gives some very specific examples, which I think are very feasible. In particular, I think it’s very forward-looking to extract information from what people think to help shape policy. It is very feasible to collect the reporting information and develop the propaganda plan. Thank you. I learned a lot.
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All four of your ideas are excellent, especially the first one. In many cases, it is the public mood that creates unrest or unrest in society. If the public unrest can be found in a timely manner, the government can often be given enough time to comply with the soft policy and provide effective emergency measures for the public.
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